Good Friday

The long awaited JK Rowling YouTube count down surprise has been revealed and it sounds very awesome. She and her team have created a website for the fans as a thank you called pottermore.com. It won’t be activated until October of this year, but the video tells you all about it and like I said, it sounds kind of amazing. Not only that, but there will finally be e-reader versions of the books. I think the website will have some very awesome things just by the way the video looks. The moving animation in the pages is very telling. JK also talks about how readers can interact with the stories.

First, you'll choose a magic username and then begin your experience. As you move through the chapters, you will read and share exclusive never before seen writing from JK and participate in Hogwarts just like the characters. You'll be able to visit Diagon Alley, get sorted into a house, cast spells and mix potions to help your house compete for the House Cup. The user experience is so interactive that you are actually sorted based on questions asked by the sorting hat. Same goes for the magic wand. Your wand is chosen out of 33,000 variations based on questions answered by you.

Like I said, the site isn't live until October of this year, but the first million people to register their email address with the site will gain early access. The first Harry Potter book will be the first interaction experience with the second book to follow in early 2012 and so on and so forth. I'm very excited to see how this site works. I have no doubt it's going to be amazing. Check out the video where JK talks about the site.